The reason for high bounce rates and low conversion rates is often because the screen resolution of your website visitors is too small: Major design elements are outside the range of perception. The fold of a web site describes the bottom line that can still be seen by a visitor without scrolling. The tool shows you where the fold is on your site depending on the screen resolution – This will allow you to obtain information about possible design flaws of your website and also in which of the common resolutions the major conversion areas are no longer in range of perception.
According to the statistical measurements of Euroweb Group (based on 7 million unique-visitors) more than 25 percent of the visitors still have a screen resolution with a height of 768 pixels – the consequence is that more than a quarter of your visitors may overlook the call to action button on your website if it is below the fold for this resolution. As a web designer this handy tool will help you to identify such weaknesses and intervene immediately.