Adobe Analytics ActivityMap
See where visitors are interacting with your website!
Increase engagement and conversion rates by optimizing your website content, in a visual and intuitive way. Understand where visitors are interacting with your website, where those visitors come from and where they are going.
Real-time page analytics
Do you need to make real-time decision on your content? Are you obsessed with improving your website design? Activity Map now offers minute granularity to understand link trends.
Customer segmentation
Do you market to different audiences? What is distracting visitors who reach the shopping cart but do not purchase? With Activity Map, you can create a multi-segment filter
Full set of metrics
Which links are involved in conversions? How much time are visitors spending on a specific link? Activity Map lets you use all your custom Adobe Analytics metrics
This does not work, the numbers do not add up. Even the rank data is wrong. Adobe admitted there is a problem with it and advised using R&A as “a workaround”. It has been broken for 6 months. See 170111-000174. It is quite shocking that Adobe allow broken tech like this. Do yourself a favour and get Decibel Insight.
It doesn’t always work. Using the selections “Standard” + “link clicks” for 30 days+ on some pages it works however on others even although the data is in analytics the visualisation doesn’t overlay at all.
Overall I think Adobe did a good job for a “Version 1”, but I think it can use some improvement.
1) The floating toolbar is a bit light/gray, doesn’t stick out very well unless you are on a darker/higher contrast page. Should be a way to change the overall color.
2) I’m not sure why this tool has both a free-floating/draggable bar AND a separate a popup (click the eye icon). Why is the toolbar not docked the same way, and just expand when clicking the eye? I feel like having the interface in 2 different areas like this makes it harder to use. I think there should be a single unified interface.
3) The gradient overlay is nice for showing a “heatmap” of clicks, but it’s too easy to accidentally click on the link itself instead of the details popup. I recommend keeping the bubble in gradient mode so the details button doesn’t overlap the actual link.
4) I would like the option to break the interface out into a separate window instead of being inline of the page.
5) I’d like links with 0 clicks to be marked, as well. Maybe a flag to include them or not? I feel it would give me more confidence that the tracking on the links are in fact working as intended.